Like other social media platforms, success on TikTok depends on your ability to create engaging content for your audience and their expectations. Moreover, TikTok is a unique video-sharing platform that allows users to create videos for up to 30 seconds to 3 minutes. The popular video-sharing platform hit 1 billion monthly active users in 2021.
Also, TikTok is an attractive platform for the brand to grow its business among a wider audience. If you need to get famous on TikTok, try the below-tested tips to become popular on the platform.
#1: Make Use Of Hashtags
Whether you are a creator or a business, hashtags are the best way to reach a wider audience and find new videos. TikTok hashtags work in a similar way as they work in Twitter and Instagram, but there are some extra features to know.
When you tap on a hashtag at the bottom of your TikTok video, you will find the best matches for it, and you can save it by clicking ‘Add to Favourites’. In addition, use the TikTok Discover tab to find the trending hashtags on the platform. Using relevant hashtags in your content will increase your video discoverability and visibility. Also, using niche-related hashtags on your content helps to find your target audience for your TikTok profile.
#2: Turn Your TikTok Into Gifs
Share your favorite TikTok videos into Gifs to grab the user’s attention and increase your video engagement rate. Nowadays, everyone has started thinking about gaining success on TikTok with creativity and increasing their popularity with the short videos on the platform. Turning your videos into gifs can effectively increase video reach among wider audiences.
To turn your videos into Gifs, select the relevant videos, tap the share button on the right, and then select ‘Share as GIF.’ Also, use the timeline at the bottom of the screen to adjust your videos.
#3: Create a Photo Slideshow
Since TikTok is the most engaging platform, sharing some type of video content will make your audience feel bored. Try posting different types of unique content to engage your audience and to improve your brand awareness. Instead of publishing videos around the same concept, try the TikTok slideshow to bring out different contents to increase your user engagement rate.
To do this, go to the TikTok video creation screen, and click the Upload button, next to the record button. It then directs you to your mobile gallery. Now tap Photos and select the multiple images to add them to your TikTok slideshow.
#4: Keep Your Videos Short
Learning the best length of your content is one of the effective TikTok video tricks. Create short videos on TikTok to increase video watch time and engagement rate. TikTok’s main users are Gen Z, and this age group is very excited about digital content.
In addition, use the TikTok video editing tools to make your content look attractive and fresh. Watch time and completion rate are essential metrics that really matter on TikTok. So create short eye catchy videos and encourage your audience to watch them till the end.
#5: Use Cross Promotion
Cross-promoting your TikTok videos on other social channels will increase your video engagement and attract a new audience to your TikTok profile. Additionally, create more entertaining content and boost your audience to share with their friends and family.
Since TikTok videos are similar to Instagram reels, share your videos on Instagram to increase your video exposure among a huge engaged audience. The more you share your content, the more opportunity you will receive to expand your popularity on social media platforms.
With these amazing TikTok tips and tricks, your next videos will go viral. But remember to create unique and engaging content to boost user engagement on TikTok. Whether you are a business or content creator, TikTok is the perfect place to showcase your talents and attract a new audience to your profile. I hope this post will help you to make a trending video on TikTok.